Ask any Westerner their opinion on Saudi Arabia, and they may respond negatively. Perhaps they may be aware, for example, of the country’s highly criticized stances on human rights and criminal justice. Nevertheless, the West still does a lot of business with Saudi Arabia. And in recent years, the Middle Eastern nation has been working with U.K. public relations companies to try and transform its international image.
These efforts, moreover, may be due to the influence of Mohammed bin Salman – also known as “MBS.” In 2017 MBS became crown prince of Saudi Arabia and officially took his place as next in line to become king. Since then, it’s been said that he is challenging the nation’s ultraconservative establishment, acting as a reformer of sorts.